Adding a custom event calendar to Dynamics CRM 4.0 can help team members stay in synch on events, milestones, and deadlines and can help provide visibility into major events. Although CRM 4.0 provides a calendar view in the product, a custom calendar is often needed to show events that are not time-based and are not linked to appointments or service activities.
This blog post provides examples of how various industries can utilize a custom calendar and provides technical details for how a custom calendar can be implemented.